There's a reason why some of our jewelry becomes Icons. It's because of the strong design created by our highly skilled designers and goldsmiths, but it's also because of the quality that has been refined over many years. It is crucial to us that what we sell is of the highest quality. Yes, anyone can say that, and many jewelry brands do, but the difference is that we have our own sustainable production in Jaipur, which we have built together with our Indian partner since 2010. It means a lot to us that the employees in India are treated well, that they have the same rights as we do, that their families are insured and that our many jewelers are trained and unionized. In this way, we ensure them the best conditions, wages and rights.

We have chosen to work in gold and silver as they are precious materials that have the right properties to create and shape jewelry. We believe that jewelry should feel and look organic. Each piece of our jewelry is handmade by goldsmiths who carefully forge and work silver and gold into unique shapes. This gives the jewelry an organic and natural look, unlike prefabricated jewelry made from materials such as copper, steel, and stainless steel that many use. Here it's clear that the jewelry doesn't have the organic and natural look that silver and gold have. We see a piece of jewelry as a small piece of art that helps to highlight your personality.