There's a reason why some of our jewellery becomes Icons. It's because of the strong design created by our highly skilled designers and jewellers, but it's also because of the quality that has been refined over many years. It is crucial to us that what we sell is of the highest quality. Yes, anyone can say that, and many jewellery brands do, but the difference is that we have our own sustainable production in Jaipur, which we have built up since 2010 together with our Indian partner. It means a lot to us that the employees in India are treated well, that they have the same rights as we do, that their families are insured and that our many jewellers are trained and unionised. In this way, we ensure them the best conditions, wages and rights.

We have chosen to work with gold and silver as they are precious materials with the right properties to create and shape jewellery. We believe that jewellery should feel and look organic. Each piece of our jewellery is handmade by goldsmiths who carefully forge and work silver and gold into unique shapes. This gives the jewellery an organic and natural look, as opposed to prefabricated jewellery in materials such as copper, steel, and stainless steel that many use. Here it's clear that the jewellery doesn't have the organic and natural look that silver and gold have. We see a piece of jewellery as a small piece of art that helps to highlight your personality.